Download PDF QR Codes For Dummies By Joe Waters

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QR Codes For Dummies By Joe Waters

Download PDF QR Codes For Dummies By Joe Waters

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Sales Rank: #749696 in Books
Published on: 2012-06-05
Original language: English
Number of items: 1
Dimensions: 8.50" h x .25" w x 5.50" l, .30 pounds
Binding: Paperback
120 pages

From the Back Cover

Make marketing campaigns come alive by creating QR Codes that get customers to take action

They're popping up everywhere, and your business better jump on for the ride. After all, a QR Code provides an instant pathway to your product information, coupons, and even mobile payment processing. With the help of this guide, you can quickly discover how to create, use, and track QR Codes as part of an effective marketing campaign.

Buzz, buzz, buzz — find out why QR Codes are skyrocketing in popularity and bridge the offline world with online content
Choose your app — pick a QR Code reader, troubleshoot any issues, and save a QR Code for later use
Open your toolbox — select the best mobile generator to build your QR Code, make it stand out, and add the finishing touches to launch it
Give them what they want — ensure your QR Code offers the mobile-friendly content that people want to see
Be heard — explore all the possible uses for your QR Code and then spread the word so it gets scanned

Open the book and find:

Tips for choosing the right QR Code reader for your smartphone
Steps for choosing a QR Code generator
Ways to generate and test your first QR Code
Directions for adapting content for mobile devices
Hints for making sure your QR Code is scanned
How to use QR Codes for education and fundraising

Learn to:

Get started with QR Codes and plan your strategy
Create codes and link them to mobile-friendly content
Track your results with a code-management system
Deliver value to your users

About the Author

Joe Waters shows nonprofits and businesses how to use cause marketing and social media to establish and grow relationships with donors and consumers. He writes the web's #1 cause marketing blog,?Selfishgiving.com, and is coauthor of Cause Marketing For Dummies.

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